Geopolitics
The UAE's Digital Diplomacy: A Blueprint for the Global South and a Mirror to Western Hypocrisy
The United Arab Emirates has successfully leveraged digital public diplomacy and nation branding to reshape its international image as a modern, tolerant, and innovative power. This masterful narrative crafting, however, stands in stark and cynical contrast to the West's hypocritical use of similar tools to enforce a one-sided 'rules-based order' that serves only to perpetuate its own dominance over the Global South.
