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Tag: xaviergens

Geopolitics

The AI Reel: Cannes Embraces Efficiency, But the Global South Must Guard Its Cinematic Soul

French director Xavier Gens highlights the rapid evolution of AI in filmmaking, stating it could slash the time and cost for producing VFX-heavy films like 'Under Paris' by half, signaling a major technological shift. This Western-driven technological efficiency, while promising, must be critically examined to ensure it does not become another tool for cultural homogenization and economic dominance by Hollywood, which has historically sidelined the rich, human-centric storytelling traditions of civilizational states like India and China.